Concept exploration

Komo Sail. Jelas designed a concept website for a sailing service in Komodo, from visual direction to the inquiry path.

Service: Website & brand narrative
Year: 2026
Status: Concept exploration

Screenshot of the Komo Sail concept website: hero porthole

Screenshot of the Komo Sail concept website: manifesto water

Screenshot of the Komo Sail concept website: vessel sailing

Komo Sail: Opening through a porthole — **1. Opening through a porthole** The page begins behind a teak and bronze porthole, with the sea moving inside it. As you scroll, the opening grows until you seem to step out onto the water, and the logo moves from the center to the top navigation. Without any explanation, visitors understand the category right away: this is about sailing, not just a destination.

Komo Sail: Three ways to sail, three entry points — **2. Three ways to sail, three entry points** Open trip, private trip, and boat charter are split into three cards, each with its own audience and CTA. Solo travelers do not need to read charter offers. Private groups do not need to guess. Each visitor can spot the relevant format right away, then open the inquiry with that choice already carried over.

Komo Sail: A boat that turns into structure — **3. A boat that turns into structure** The phinisi illustration slowly shifts from a colored boat into structural lines as you scroll. Attention moves from "this boat is beautiful" to "what kind of boat will be my home?". The label is honest: this is a concept illustration, not a technical deck plan. Real vessel names, capacity, and facilities still need confirmation.

Komo Sail: Answers before the ask — **4. Answers before the ask** Before the final invitation comes an FAQ and a four step planning flow: share your dates, choose the way to sail, match with a boat, confirm. Questions about routes, cabins, and extra costs are answered first. The "Plan your sail" CTA stays the same across the page, so the next step is always easy to recognize.

Screenshot of the Komo Sail concept website: day one

Screenshot of the Komo Sail concept website: atlas chapter two

Screenshot of the Komo Sail concept website: moments gallery

Screenshot of the Komo Sail concept website: final invitation

Deliverables

Visual direction and color system
Page structure and story flow
Page narrative and CTA language
Porthole hero and vessel animation
Illustrated route map
Inquiry panel (simulated)

Context

Komo Sail is a concept for a sailing service in Komodo, departing from Labuan Bajo. It is an independent exploration, not a client project. The name and logo come from an existing identity. We developed the rest: visual direction, page structure, story flow, and the inquiry path. The imagined guests range from solo travelers and couples to families and private groups. They are drawn to the scenery, but may not know the difference between open trips, private trips, and charters, or which boat fits them.

Challenge

Travel sites often lean to one side. Some are only beautiful photos with no explanation. Others are dense package catalogs with no feeling. The challenge was to bring both into one page: make people want to go, then help them understand the options, the rhythm of the trip, and the key questions before contacting the team. All of it had to stay honest, because there is no verified boat data, pricing, or schedule yet. Every illustration and sample route needed to be marked as concept.

Decisions

Opening through a porthole
Three ways to sail, three entry points
A boat that turns into structure
Answers before the ask

Note

Independent concept exploration, not a client project. Photos and video are AI-generated, and the inquiry form is simulated.

design hypothesis, not a results claim

Why this work works

The design hypothesis is simple: people need a reason to care before they will read details. So the page always puts the experience first, then the information. The flow moves from panorama, to choice, to understanding, then to conversation. Each section answers one question, and one consistent CTA waits at the end. If you already know what you want, the top navigation offers a shortcut. This is design reasoning, not a measured result. The site has no visitor data or real leads yet.

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